UPHILL EMG (a Division of Brand Aid Pvt. Ltd.) is the primary organizer of the race. The company is set-out to organize most unique outdoor events that capture the spirit of exploration, endurance and adventure.
The Impossible Race is promoted by the Tourism Corporation of Gujarat, an organization that is at the forefront of holding several cultural festivals that celebrate and showcase the rich cultural diversity of Gujarat. With The Impossible Race, the Tourism Corporation expects to deliver a fresh experience that brings together the best of extreme adventure sports, active lifestyle, local culture, eco-tourism and international exposure. The event is also symbolic of a novel way to share the best kept secret of Gujarat, Polo Forest with a keen national and global audience.